ThePathfinderGroup
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EXPANDING YOUR BUSINESS - NEW WAYS AND NEW PLACES 


SPECIALTY:  The Pathfinder Group is an international consulting firm that helps B2C or B2B clients grow their business, adding a new dimension to conventional approaches, with a fresh perspective, creativity, new ideas and honest reality, in 3 ways:  

1.  Foreign Expansion - focus on market entry assessments and launches for small-mid sized companies around the world (mainly in emerging markets/regions like Latin America, SE Asia and Eastern Europe), or coming to the U.S.  Main difference - deep experience and Pathfinder's proprietary global network of local affiliates in high potential markets

2.  Re-positioning and Branding - extensive expertise in rejuvenating brands (product or corporate).  Key advantages include the use of insightful research, customer focus, trend building, and competitive assessments, all leading to a more compelling brand message for enhanced content marketing (note: Gronlund has been teaching a branding course at NYU since 1999)

3.  Ideation - as the organizer and facilitator, can identify emerging opportunities that stimulate creative ideas and open new windows for growth.  Diligent, customized preparation is critical, then conducting innovative ideation session, followed by professional follow-up to complete the implementation in Latin America, SE Asia and Europe, plus entering the U.S. marke

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  •  in Latin America, SE Asia and Europe, plus entering the U.S. market
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  •  in Latin America, SE Asia and Europe, plus entering the U.S. market
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    •  in Latin America, SE Asia and Europe, plus entering the U.S. market
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