Brand Marketing Blogs

Nothing is more important in today’s world of the internet and transparency than creating a trustful relationship with customers, e.g. in healthcare, foreign cultures, and emerging segments like the elusive millennials. This blog serves to help marketers in both B2C and B2B address a common challenge – how to develop and monitor relevant content messaging that will cultivate a higher level of brand trust and rejuvenate revitalize growth.

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Books and Articles

Jay Gronlund is the author of a book on Branding in the OTC Industry, plus several published articles and white papers on a variety of marketing and international development topics. Download these books and articles on building brand trust and expanding into foreign markets.

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