Focusing on Your Target Customer

Return on Behavior Magazine, Denmark, Summer 2010

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While there is a natural tendency for business people to always try to improve their product or service as a first priority, this preference can become a distraction to the most important part of marketing – your target customer.  This article gets into the core elements of a complete customer profile assessment that is mandatory today, to make sure you fully understand all aspects of the customer, on both a rational and emotional level.  Includes key criteria to use, examples and important implications for each.

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